Empowering Women Riders Everywhere
Every day, women riders are proving that motorcycling isn’t just for men. And they’re continuing to make their presence known.
That’s why we along with our partners at Match Marketing created Ride Together, a campaign dedicated solely to female riders. We kicked off the event in California, as we led women motorcyclists and influencers from all over on a 131-mile journey from LA to a Babes Ride Out event in Joshua Tree National Park. Along the way, we captured these moments and more with thousands of photos in our Progressive Dark Room Tent.
The campaign rolled in with 1.7 million social media impressions, over 1,800 in-person engagements, and a 94% increase in our Instagram presence.
Photos by Jenny Linquist