RED planet protection

April Fool's Day 2017


On March 30, 2017, two days before the big day, we launched Red Planet Protection, insurance for life on Mars, with our first ever Facebook Live video. Then, we led users to a landing page where customers from all over the galaxy could quote to protect their rovers, pods and even their spaceships.

This new innovation really got people talking with over 2 million impressions, 850K video views and tons of laughs. It also grabbed the attention of some major news outlets like Buzzfeed and Forbes.

So you could say our 2017 April Fools Campaign created some out-of-this-world consumer engagement.