flo’s ten year

Behind the Apron


When you reach the point of millions knowing you by your first name, it’s safe to say you’re in a pretty elite group.

Cher, Drake, Adele…Flo.

Ten years and over 150 commercials later, the question is still asked by those outside Progressive: How did this quirky character come to be?

ninety6 rolled up their sleeves and went “Behind the Apron” with the actress herself, Stephanie Courtney, to tell the real story of how this brand icon came to life.

With an accompanying feature from Fast Company, the real story of how Flo went legend is finally revealed. And in our mind, it’s a story that’s just beginning.