Sure, boating is a lot of fun, but it also has huge wellness benefits. In a world of incessant screens, pings, and responsibilities, time on the water helps you slow down and relax. Our ask was to create a print campaign supporting the benefit that as the #1 boat insurer, we give you confidence and peace of mind so you can stay present in the moment.

We fleshed out the original ‘Vitamin Sea’ concept with the help of AI, which made it easy to get head nods around the table. Once we had approvals in place, we reached out to CGI artist Mike Campau to bring our idea to life.

What started as a punny joke in a brainstorm, ended with four stunning, insightful ads we proudly prescribe to boaters everywhere.