Celebrating the Cavs, one sprinkle at a time

Sprinkles are for Winners


It was a great season for the 2015 Cleveland Cavaliers. Wait a minute—it was a great season for Cleveland Cavs’ fans, too. To celebrate this monumental run, Progressive held a number of special events surrounding its popular ‘Sprinkles Are For Winners’ 30-second advertising campaign.

Working with our merchandising partner Touchstone as well as a unique collaboration with local-Cleveland ice cream vendor Mitchell’s, ninety6 helped the Marketing team bring the ‘Sprinkles are for Winners’ campaign to life … with extra sprinkles of course.