Marshawn Lynch Interview


It’s the Super Bowl—the world’s biggest media stage. For this year’s big event, Progressive partnered with tight-lipped Seahawks’ running back Marshawn Lynch and ESPN personality Kenny Mayne for an exclusive, one-on-one interview. In a financially savvy move—eschewing the Sunday big-money ad spend and, instead, focusing on Tuesday’s Media Day event.

96 Octane was there to support the cause by assisting with video edits, which ran on a wide arrray of social media sites. We also partnered with Cleveland-based GV Art and Design and our merchandising partner Touchstone to produce 10,000 employee t-shirts emblazoned a new take on Lynch’s famous, trademarked tagline. The t-shirts sold out within a day.