Progressive goat yoga

Playoff Peace of Mind


Turn on any sports talk show and the question they inevitably ask: Who is the GOAT?

The 2018 NBA playoffs had Cavs fans stressing out and nervous with all the 'GOAT' talk. We decided to calm things down with a brand activation that involved, well, goats!

Those who descended on Cleveland for Game 3 of the NBA Finals were surprised and delighted to find four-legged friends roaming around downtown’s Public Square green space to help soothe mind, body and soul.

The quirky activation led to over more than 12 million media impressions.

Keep calm and do goat yoga.