Leaving it all on the court

Delly ‘All Heart’ Coverage


If you witnessed the Cleveland Cavaliers climb to the 2015 NBA Finals, you witnessed Cavs guard Matthew “Delly” Dellavedova bringing grit, determination and heart on the court every single game, which made him a fan favorite throughout Northeast Ohio.

To recognize one of the hardest-working players in the NBA, Progressive partnered with Delly to offer “All Heart Coverage”, and donate $1,000 to the Boys & Girls Clubs of Cleveland every time Matthew Dellavedova sunk a free throw. Prior to tip off, ninety6 was called up to provide some much-needed Delly creative support.